Every business deserves to be found
shoplocal.nz is a free business directory built for New Zealand. We exist to help small businesses get discovered by local customers — without the cost or complexity of building a website.
If you're a plumber in Palmerston North, a baker in Blenheim, or a landscaper in Lower Hutt, your next customer is searching for you right now. But if you're not online, they'll find someone else instead.
210,000 businesses are invisible
New Zealand has over 530,000 small businesses — they make up 97% of all businesses in the country. But around 40% of them have no website at all. That's over 210,000 businesses that are essentially invisible to anyone searching online.
These aren't failing businesses. They're busy tradies, talented bakers, reliable cleaners, and hard-working shop owners. They just don't have time (or budget) to build a website. They rely on word of mouth and hope for the best.
100% New Zealand owned
shoplocal.nz is built and run in New Zealand, for New Zealand. We're not an international directory with an NZ page bolted on — we're purpose-built for the Kiwi market, with local knowledge and local focus.
Free by default
Every business gets a free listing. No trial period, no catch. Premium features are optional for businesses that want more visibility.
Built for small business
We know small businesses don't have marketing budgets. Everything we build is designed to be simple, fast, and affordable.
Local first
Browse by region and category. Find the plumber down the road, the cafe around the corner — real local discovery.
No ads, no clutter
We make money from optional premium listings, not from plastering ads everywhere. Clean, fast, and focused on what matters.
Get your business listed
Join the directory and let local customers find you. It's free to list, and takes less than two minutes.
Get started — it's free